My name is Soren Aarlev and this is my online portfolio. I'm originally from Denmark, but moved to London in 2006 and currently work as a professional Web Designer for a small agency in the South East. I'm always on the look out for new exciting projects, so if you have something in mind, drop me a line.

Recent Projects

Kasper Kristen Hardware Specialist

Kasper Kristensen

Logo Design + Web Design + Coding

I recently designed a logo and website for Hardware Specialist Kasper Kristensen. Kasper wanted a clean and simple design that was easy to use. The main emphasis was to generate new business so we chose to make it as simple and quick to use for potential customers while still having an aestethically pleasing design. I'm currently in the middle of coding the site and it will be live very soon.

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My Wonderland Logo and Business Card

My Wonderland

Logo Design + Identity

I was recently asked to create an identity and some business cards for a new Boutique Fashion label called My Wonderland. The company mainly sells customized clothing and accessories online that are made to order. I worked closely with the client during this project and she was very happy with the outcome.

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Anders Birger Photojournalist Business Card

Anders Birger Photojournalist

Logo Design + Identity

The talented Danish Photojournalist Anders Birger asked me to design a logo and some business cards for him as he recently set up a new freelance business. Out of the different variations I produced, Anders decided on this logo which he felt fitted the brief of a humanistic and modern looking logo.

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Break Free

Break Free

Digital Illustration

This is a personal illustration which I created for fun and to further develop my skills. I used a stock photo as a starting point and created the lighting effects and background in Photoshop. I then used a few brushes, and a typeface modified in Illustrator to form the final composition.

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Bitching and Junkfood Logo

Bitching and Junkfood

Logo Design

I've recently completed the branding for a new fashion/street art fusion label called Bitching and Junkfood. The brief outlined a need to create a playful and arty logo with a handmade feel to it. I created the paint splatter in order to communicate the artistic element, and used a humanistic and organic looking typeface which was then tweaked in illustrator to achieve the final result.

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CSS Zengarden

CSS Zengarden

Design + Coding

I designed and developed this for the CSS Zengarden project which is a site that tries to show what you can achieve with CSS based design. This was a personal project to improve both my design and coding skills.

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Retail Jeweller

Retail Jeweller

Design + Coding

Full website for the Retail Jeweller Magazine. Creatively simple design where I tried to reflect the physical Magazines style and layout. I also developed the site and implemented a CMS.

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Ipex 2010

Ipex 2010

Design

Design proposal for The Ipex Champions in Print Show. I went for a very colorful design overall to try and convey the topic of the show and reflect the colours of their brand identity,

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Kioskcom Self Service Expo

Kioskcom

Design + Coding

Website design and development for a Self Service, and Digital Signage Exhibition called Kioskcom. The client wanted a contemporary, clean and corporate design and was very happy with the result.

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Sommerfugl

Sommerfugl

Design + Photography

This was an entry for a design contest where the challenge was to create a new cover for your favorite book, artist or film. I decided to create a book cover for my favorite book Papillon with Danish text and used my own stock photography for the project.

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